Die Webmarketing-Agentur semcona versteht unter Web 4.0 mehr als das ‚Internet of Things‘. Das symbiotische Web zielt auf die Zusammenarbeit von Mensch und Maschine ab, das smarte Web bezeichnet die Anwendung des intelligenten Web im Alltag und der gesamte Kosmos des Web 4.0 ergibt ein Web Operating System.

Web 4.0 is a new evolution of the Web paradigm based on multiple models, technologies and social relationships. The concept of Web 4.0 is not totally clear and unanimous in literature, because it is composed by several dimensions. In this sense, this study uses a systematic review approach to clarify the concept of Web 4.0 and explore its various dimensions, analyzing if they have elements in common. The findings indicate that the number of studies published from 2009 to 2017 on this field significantly increased, having reached a peak in 2014. Furthermore, we identified five dimensions associated with the Web 4.0 paradigm, in which the terms “pervasive computing” and “ubiquitous computing” are the most widely used in the literature. On the other side, terms such as “Web 4.0”, “symbiotic Web” and “Web social computing” are not often used.

in: International journal of Computers and Technology (November 2017)

A new form of symbiosis is developing on the Web. The current ecommerce model, which relies heavily on the supply of ‚free‘ content, has made individuals and commercial enterprises mutually dependent: enterprises have built business models reliant on a currency of personal data, while individuals expect free access to services supplied by search engines, email systems and social networking sites, and media services such as YouTube and Hulu. These ‚free‘ services use personal data to generate revenues through targeted advertising, profile building, and the direct brokering of personal data. The symbiosis is essentially benign – it lies behind many recent positive developments. Both users and the businesses that provide online services benefit. Nevertheless, there are significant risks associated with this symbiotic nature that need to be addressed. This paper will describe the model that is the Symbiotic Web, explain the risks associated with it, and suggest possible approaches to address them.

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